2. Choose a creamy stick foundation. These formulas are hydrating and can help keep skin looking radiant and youthful. My fave stick foundation is Glamazon Beauty Second Skin Foundation (glamazonbeauty.com). It is creamy and velvety and comes in a beautiful shade range that is beyond functional for a range of skin tones and complexions.
3. Don’t be afraid of powders. Mature women have been told to avoid powder because it may settle into lines and wrinkles. Don’t believe it. Just make sure the powder is finely milled. Apply with a finger touch puff (it sits on your index finger like a finger puppet and ensures a gentle touch) to finish your look. Ashunta Sheriff Beauty’s BlurEFX Universal Powder was voted by Women’s World as one of the top Powders for mature skin on the market in April 2024. This powder is super finely milled and does not contain mica and does not flash back (ashuntabeauty.com). You want to use a brush or puff to apply powders. They tend to break down over time during the day when you set them with a sponge. Sponges absorb more powder and apply it in a blotchy way.
4. Lip liner is more important as we get older. Lips tend to lose collagen over time. Liner helps to define your lips. Depending on how you apply it, liner can make them appear fuller. Plus, it can help you keep a finished look even if your lip gloss wears off. LYS, which stands for Love Yourself, is an awesome brand with clean, long-wearing formulas (lysbeauty.com). The lip liners are velvety and have great slip but lock on. Lip liner really frames the lips too and holds lipstick and gloss in place, so it doesn’t feather and bleed. I like to line lips first and then using a lip brush I feather it and soften the edges. Then I apply lipstick or glosses in the center and just have clients mash lips together to do a natural blend out.
5. Consider a switch to waterproof eyeliner. We tend to have runny, more sensitive eyes after we reach 50. Look for hypoallergenic products. Waterproof liner is great to define eyes and really enhance them. The best way to apply a liner is close to the upper lash line. If making a straight line isn’t easy, then make dashes across the eye outlining where you want the liner to be placed. After, connect the dashes. Voilà! You have a nice top liner that’s enhancing your shape and lifting your face too!
6. Brighten your face with blush. The best blush looks as natural as if you are flushed or as if someone has pinched your cheeks. So, if it’s in the pink family or coral family, that’s the natural blush color tone that best suits your skin tone. That does not mean you can’t explore other blush colors. Just be sure to adjust your makeup cooler or warmer to compliment the new color. Our PH-color changing blush oil actually changes with your body's PH chemistry, and it’s been voted one of the best liquid blush oils by Oprah Daily. It’s called Thermal Blush, and it helps remove the guesswork out of selecting a blush color. It self-adjusts to the best color for your body chemistry. It has healthy skin ingredients like hyaluronic acid, sunflower seed oil, rose hips, jojoba oil, vitamin E, peppermint oil, apple essence and neem leaf to name a few. It dries down matte and gives an under-glow stain. It can be applied with a brush, sponge or fingertips in a circular motion.
7. Use setting spray. Especially for peri- or postmenopausal women who may experience hot flashes or excess sweating, setting makeup helps to lock everything in place. Apply setting spray in an X and T formation to fully cover the face! It’s a tip I learned from my drag performance clients back in the late 90’s.
